Past Work, Present Impact

Here you’ll find a curated selection of past projects that showcase my work across social media content creation, brand strategy, and campaign development. Every project tells a story—whether it’s shaping creative direction, crafting scroll-stopping content, or building strategies that spark real connection. Each piece reflects my passion for turning ideas into experiences and helping brands bring their vision to life.

Work with me

Social Media Content & Strategy for Old Lady Gang

Developed and managed Old Lady Gang’s Instagram strategy to highlight signature dishes and the vibrant dining atmosphere. Focused on engagement-driven content that translated into stronger audience connection, measurable growth, and increased foot traffic.

Key results. Measurable growth and engagement

Situation

Old Lady Gang, a popular Atlanta restaurant, had a strong reputation offline but their Instagram wasn’t capturing that same energy. The brand needed a refreshed approach to reflect its lively in-person experience.

Task

I was brought on to create and manage their Instagram presence, with a focus on engagement rather than vanity metrics like follower count. The goal was to build connection and visibility through social media.

Action

I developed an interactive content strategy across feed and stories, using polls, highlighting menu items and real-time updates that aligned with the restaurant’s walk-in-only model. Making the content both engaging and practical.

Results

Engagement and customer interaction increased, keeping Old Lady Gang top-of-mind for both locals and visitors. This project showed that meaningful strategy drives impact, not just large follower numbers.

Spotlight Projects at Pinterest

Renée Rapp Project

Launched Renée Rapp’s Exclusive Board Drop tied to her Mean Girls release with Megan Thee Stallion. Campaign featured hero boards and house ads across the US, CA, BR, and AU.

Impact:

55M impressions
94K outbound clicks (0.71% CTR)
211K article taps
Static ads outperformed video ads (1.06% CTR vs 0.36%)

Back to School Shopping

Curated seasonal boards like School Supply Goals and Back to School Mani Ideas to inspire parents and students. Campaign boards such as 'New Year Glow Up' drove discovery across beauty, lifestyle, and fashion.

Impact:

Dozens of themed boards launched, all marked complete and shoppable, contributing to high save and engagement rates during the seasonal peak.

Black History Month Shopping

Elevated Black-owned businesses with curated shoppable edits, including Men’s Fashion Shop, Spring Outfit Ideas, and Men’s Shoe Edit.

Impact: Multiple live boards spotlighting Black-owned creators and merchants, with 40% increase engagement on Black-owned content across platform.

Best of Allure Spotlight

Partnered with Allure to translate their Best of Beauty Awards 2024 into shoppable Pinterest experiences, featuring sections like Glow-Up Your Natural Beauty Look and Find Your Signature Scent.

Impact:

Ensured product pin quality and affiliate tracking. Campaign drove significant engagement, with beauty-related Pins performing 30%+ above baseline.